#1 – Underestimating the Property’s Operating Expenses
• Beware of broker’s proformas. The expenses (as well as income) listed in the broker’s statements or brochures are often best-case scenarios and typically do not depict the true operating state or condition of the property. The expenses shown normally are too low and the income shown normally is too high.
• Ask for the “actual” income and expenses of the property. The owner, the broker, or the property management company will have access to them. Base your final analysis from these figures.
• Examine expenses three ways: expenses per unit, expenses per sq. ft., and expense as a percentage of the effective gross income. These figures become more meaningful when you compare them to other properties that are similar.
• Get a second opinion on what you believe the operating expenses should be from either an established local property manager or someone who has operated a similar property. The popular saying “what you don’t know can’t hurt you” does not apply here.
#2 – Paid Too High of a Sales Price
• Just because “the numbers” work out on paper doesn’t mean that the price you paid is okay. For example, if you put down a 50% down payment, the numbers will most likely work out and the property will cash flow positively. The large down payment may have overshadowed the “too high” sale price you paid.
• Paying too high of a price will “trap” your current and future equity.
• Do your homework first by getting sales comparables. This is sales data from recently closed transactions of properties similar to yours. First look at the price per unit figure and make sure you are not paying way over that. Secondly, make sure the property you are comparing yours too is actually comparable. The following should be similar: number of units, unit mix, rentable square footage, year-built, amenities and utilities and located within a few miles from each other.
• A healthy attitude to have is this: “don’t fall in love with the property. Fall in love with the deal.”
#3 – Lack of Due Diligence or Not Doing the Required Homework
• I’ve heard of some investors who have planned their summer vacations more thoroughly than their latest real estate investments.
• Due diligence is the process of “doing your homework” on the investment property. It is the process of checking, double-checking, and confirming any important information (financial, legal, physical) that was used as a basis on determining if the particular property is a good, average, or bad deal. This process takes you on an information-gathering and fact-finding mission. Proper due diligence takes persistence and weeks to accomplish. Due diligence is not used as an excuse to back out of a deal, but it is primarily a means to protect you financially and legally.
• Proper due diligence will enable you to uncover potential problems with the property or as we call them, “elephants underneath the carpet” before the deal is closed. These potential problems can be very costly (time, money, legal) and can turn a good deal into a bad one very quickly. An educated real estate investor knows and understands the importance of completing their due diligence tasks.
• One sure fire way to lose your earnest deposit is to not keep track of your contract dates such as contingencies for inspections, financing, clear title, and appraisal. If you allow yourself to go beyond the set dates in the contract, you hereby waive your rights to those contingencies.
#4 – Hiring Incompetent and Incapable Property Management
• From my experience, this is probably the biggest reason why investors fail. Unknowing investors “hand over” the responsibility of the property to a property management company to manage the property, but all they do is manage to run it into the ground. Sound familiar? Or know someone? It’s all too familiar.
• One of the most important and valuable strategies is to set up a system of accountability for the property manager you hire. You cannot manage what you cannot measure. You cannot measure what you cannot monitor.
• Make sure the property management you hire is an established leader in the apartment industry, has great local market knowledge, a sound marketing plan and marketing skills, and has a reliable and accurate financial reporting system.
• Think of your apartment building (two units or one hundred units) as a business. A typical business collects income, pays for its expenses, and you should profit from all of your efforts. Your property should be no different. Therefore, your business (the property) will be as profitable and successful as the leader (the property manager) of the business (the property). Hire only the best.
#5 – Failing to Understand That Every Property Has a Lifetime
• Just as human bodies have a lifetime, properties do as well. When properties get older, they start to fall apart and need repairs (just like us!). One of the biggest mistakes that you can make as an investor is to ignore the fact that over time, you’ll have to spend money on the cosmetic upkeep of the building, inside and out. The building may need a roof replacement and the electric or plumbing systems may need to be updated. All of this can cost thousands of dollars. Every building goes through these phases and some more so than others. It really depends on the age and condition. So make sure that you have a long-term plan to handle such repairs. Establish a reserves account or you can call it a savings account for each property. Or refinance the property and pull money out to do these upkeeps.
• The smart thing to do is to have an annual operating budget for the property, where the upkeep and improvements are budgeted and financially prepared for well in advance each year. Remember, this is a business.
#6 – Taking on Too BIG, Too Quickly
• The allure and excitement of real estate investing can be enormous. Human nature of ‘wanting more now” often times causes us to commit to more than we can actually handle. And that’s what gets us in trouble and in over our heads. The solution to this is an easy one: get good advice from someone who’s been doing what you want to do. Some investors have too much pride to ask for help. But the old saying, “pride comes before the fall” is so true.
• It’s not a good idea to purchase a 100 unit apartment building when the only experience you have is renting out your single family rental homes. However, it is possible to do this successfully with the right assistance and instruction of someone who has direct experience.
• Get a real estate investment advisor. That person could be someone you hire (like us) or it could be an experienced associate of yours (or a referral).
#7 – Being in Denial When Property Problems Appear and Won’t Go Away
• One of the great life lessons I learned in business is “what you do not confront, will not change”. When property problems do surface, it is actually human nature to see if it will go away by itself. But much deeper problems occur when it is not dealt with in a timely manner.
• Because of all the moving parts in any investment business, disaster can be the result if the problems are not swiftly dealt with at their root causes.
• Whether you know it or not, you are not the only person who has or is experiencing property problems. Odds are someone who is more experienced than you may have solutions for you. Acknowledge the problems and seek help until you find answers.
• Beware of broker’s proformas. The expenses (as well as income) listed in the broker’s statements or brochures are often best-case scenarios and typically do not depict the true operating state or condition of the property. The expenses shown normally are too low and the income shown normally is too high.
• Ask for the “actual” income and expenses of the property. The owner, the broker, or the property management company will have access to them. Base your final analysis from these figures.
• Examine expenses three ways: expenses per unit, expenses per sq. ft., and expense as a percentage of the effective gross income. These figures become more meaningful when you compare them to other properties that are similar.
• Get a second opinion on what you believe the operating expenses should be from either an established local property manager or someone who has operated a similar property. The popular saying “what you don’t know can’t hurt you” does not apply here.
#2 – Paid Too High of a Sales Price
• Just because “the numbers” work out on paper doesn’t mean that the price you paid is okay. For example, if you put down a 50% down payment, the numbers will most likely work out and the property will cash flow positively. The large down payment may have overshadowed the “too high” sale price you paid.
• Paying too high of a price will “trap” your current and future equity.
• Do your homework first by getting sales comparables. This is sales data from recently closed transactions of properties similar to yours. First look at the price per unit figure and make sure you are not paying way over that. Secondly, make sure the property you are comparing yours too is actually comparable. The following should be similar: number of units, unit mix, rentable square footage, year-built, amenities and utilities and located within a few miles from each other.
• A healthy attitude to have is this: “don’t fall in love with the property. Fall in love with the deal.”
#3 – Lack of Due Diligence or Not Doing the Required Homework
• I’ve heard of some investors who have planned their summer vacations more thoroughly than their latest real estate investments.
• Due diligence is the process of “doing your homework” on the investment property. It is the process of checking, double-checking, and confirming any important information (financial, legal, physical) that was used as a basis on determining if the particular property is a good, average, or bad deal. This process takes you on an information-gathering and fact-finding mission. Proper due diligence takes persistence and weeks to accomplish. Due diligence is not used as an excuse to back out of a deal, but it is primarily a means to protect you financially and legally.
• Proper due diligence will enable you to uncover potential problems with the property or as we call them, “elephants underneath the carpet” before the deal is closed. These potential problems can be very costly (time, money, legal) and can turn a good deal into a bad one very quickly. An educated real estate investor knows and understands the importance of completing their due diligence tasks.
• One sure fire way to lose your earnest deposit is to not keep track of your contract dates such as contingencies for inspections, financing, clear title, and appraisal. If you allow yourself to go beyond the set dates in the contract, you hereby waive your rights to those contingencies.
#4 – Hiring Incompetent and Incapable Property Management
• From my experience, this is probably the biggest reason why investors fail. Unknowing investors “hand over” the responsibility of the property to a property management company to manage the property, but all they do is manage to run it into the ground. Sound familiar? Or know someone? It’s all too familiar.
• One of the most important and valuable strategies is to set up a system of accountability for the property manager you hire. You cannot manage what you cannot measure. You cannot measure what you cannot monitor.
• Make sure the property management you hire is an established leader in the apartment industry, has great local market knowledge, a sound marketing plan and marketing skills, and has a reliable and accurate financial reporting system.
• Think of your apartment building (two units or one hundred units) as a business. A typical business collects income, pays for its expenses, and you should profit from all of your efforts. Your property should be no different. Therefore, your business (the property) will be as profitable and successful as the leader (the property manager) of the business (the property). Hire only the best.
#5 – Failing to Understand That Every Property Has a Lifetime
• Just as human bodies have a lifetime, properties do as well. When properties get older, they start to fall apart and need repairs (just like us!). One of the biggest mistakes that you can make as an investor is to ignore the fact that over time, you’ll have to spend money on the cosmetic upkeep of the building, inside and out. The building may need a roof replacement and the electric or plumbing systems may need to be updated. All of this can cost thousands of dollars. Every building goes through these phases and some more so than others. It really depends on the age and condition. So make sure that you have a long-term plan to handle such repairs. Establish a reserves account or you can call it a savings account for each property. Or refinance the property and pull money out to do these upkeeps.
• The smart thing to do is to have an annual operating budget for the property, where the upkeep and improvements are budgeted and financially prepared for well in advance each year. Remember, this is a business.
#6 – Taking on Too BIG, Too Quickly
• The allure and excitement of real estate investing can be enormous. Human nature of ‘wanting more now” often times causes us to commit to more than we can actually handle. And that’s what gets us in trouble and in over our heads. The solution to this is an easy one: get good advice from someone who’s been doing what you want to do. Some investors have too much pride to ask for help. But the old saying, “pride comes before the fall” is so true.
• It’s not a good idea to purchase a 100 unit apartment building when the only experience you have is renting out your single family rental homes. However, it is possible to do this successfully with the right assistance and instruction of someone who has direct experience.
• Get a real estate investment advisor. That person could be someone you hire (like us) or it could be an experienced associate of yours (or a referral).
#7 – Being in Denial When Property Problems Appear and Won’t Go Away
• One of the great life lessons I learned in business is “what you do not confront, will not change”. When property problems do surface, it is actually human nature to see if it will go away by itself. But much deeper problems occur when it is not dealt with in a timely manner.
• Because of all the moving parts in any investment business, disaster can be the result if the problems are not swiftly dealt with at their root causes.
• Whether you know it or not, you are not the only person who has or is experiencing property problems. Odds are someone who is more experienced than you may have solutions for you. Acknowledge the problems and seek help until you find answers.
